The use of digital marketing remains one of the most successful methods to reach out to audiences online. Whether small or large, businesses’ bottom lines can be improved when they develop a thoughtful digital marketing strategy. Creating an online presence is more important than ever to engage today’s consumers.
Want to advertise your business through Google platforms?
Digismashers-Will here for you to provide effective results using search engine marketing methods
Do you want to increase the traffic to your website? If so, you should invest in ensuring that you’re getting the right amount of exposure online through pay-per-click marketing (PPC). Digismashers is the best sem company in Kerala that provides effective results for our clients who want to increase their online presence by using PPC and SEM services. We have been doing search engine marketing and digital marketing in Kerala for the last two years. We have experience in this industry, and our work speaks for itself. At Digismashers, we have years of experience as PPC marketers. Therefore, we know how to get businesses found on Google and other search engines so that customers can easily find them. Digismashers’ performance marketing campaigns for lead generation will give you more visibility and result in more sales leads for your company. Reach out to us today! From conception to execution, our methods ensure the success of each project we work on
Search engine marketing consists mainly of three types of Ads
1.Pay per click (PPC): Pay per click is a form of online advertising in which you pay for your ad to appear only when people search for keywords related to your business. As an example, if you owned a restaurant and wanted people searching for restaurants near me to see your ads, you could create a PPC campaign where each time someone typed in restaurants near me into Google search engine, your ads would show up first. Thus, when someone searches for that term, they are more likely to click on one of your ads because it appears more relevant to their search. Relevance is the key: People searching for certain terms are more likely to click on things that seem relevant to them, and your link will be ignored if it is not relevant enough to them. Ultimately, optimizing these paid search results means writing compelling copy that makes your ad stand out from all others at just the right time when someone is looking for what you offer.
PPC advertising offers so many advantages to small businesses that you might wonder how it differs from other forms of advertising. One of the biggest advantages of PPC over other forms of advertising is that it targets potential customers. If you are on a tight budget and want to get more bang for your buck, PPC is the best option since it is more affordable than many other marketing channels. In essence, if you choose your keywords strategically, target people within your geographic region, run your ads at specific times and ensure proper ad placement, you will be able to drive qualified traffic to your website and capture prospective leads who are actively seeking what you have to offer.
2.Display Ads: Using display networks such as Google Display Network (GDN), you will share your content on high-traffic websites like YouTube, Gmail, Yahoo! Mail, and others where users spend time daily and can increase their knowledge base through visual content. When you are present on these sites, you will be exposed to millions of potential customers who may not know much about your business yet but could become prospects once they learn more.
3.Video Ads or YouTube Ads: There are tons of video streaming sites too-just YouTube alone has 4 billion views per day-and. Now is the perfect time to tap into GDN! The best part? Paid advertising is not even considered an interruption by YouTube; instead, it is categorized as skippable text, display ads, or Bumper Ads. Users won’t see another Ad for 7 minutes after watching 30 seconds of any ad. That kind of engagement rate is amazing!
As a search engine marketing company in Kerala, Digismashers can strategize and execute a wide range of search engine marketing campaigns.
PPC or Pay Per Click Advertising Services are ideal for those who can’t wait for organic results. Compared to organic search engine optimization, you can see results quickly with PPC within a few days; organic search engine optimization may take months to show results. Advertisers bid on different keywords by their budget, and they pay only when someone clicks on their ad. In other words, if they clicked on your ad because they were interested in your service, you would only be charged after they did so. That’s why PPC is a very efficient method of promoting your business online.
Pay Per Click allows you to see how many people clicked on your ad or visited your site, as well as how much it cost to get the traffic and how much it is worth to you. Using PPC, you can determine which campaigns are working and which ones aren’t. It allows you to gather information about what works best for your business and make adjustments accordingly to ensure that your time and money are well spent. Using PPC campaigns, companies can measure every penny spent while tracking how many visitors have been directed to their websites.
PPC (pay per click) companies in Kerala are well known for their ability to use Google AdWords and other similar platforms to target the right audiences. As such, they are ideally suited to target potential customers interested in a specific product or service, ensuring a positive return on investment. Moreover, it allows brands to customize their strategies according to evolving digital trends. That’s why PPC marketing is considered one of the best ways to market business and build customer loyalty.
When you use a manual campaign, Google AdWords shows total impressions and clicks, but when you use a PPC campaign, they offer additional information, like – visit duration time, new visitors, etc., which helps to raise website quality score since visitors can convert into customers if the content of the website matches the keyword searched by the user. It’s great to get these reports to analyze our campaigns and figure out which ones are working and which ones aren’t. Therefore, we can plan our future campaigns based on the previous ones.
The best sem services in kerala not have to be expensive; it’s all about finding an agency you can trust to get your money’s worth. As an established firm with years of experience, Digismashers has carved out a niche for itself in the search engine marketing industry through its consistent track record and tried-and-tested methodologies. The experts here monitor your campaign regularly and can correct your mistakes or warn you about potential mistakes at any point in time during your campaign. With extensive knowledge and extensive experience under their belts, our expert team is always up for new challenges and never hesitates to take them on.
Therefore, if you need a helping hand in planning, executing, and evaluating your advertising campaigns, then look no further than us.Digismashers, the sem company in Kerala, handles everything related to Google AdWords campaigns. From keyword selection and group creation, bid setting (max CPC), creating highly converting ads that lead directly to your site or landing page (without any intermediate steps), etc. Besides constantly analyzing data to ensure maximum conversion within minimum spends! Our entire digital media team is available to help with everything from high-quality PPC campaigns to quick tips on doing better online advertising. Are you ready? Call us at 9072186210 or email us at [email protected]
Each client at Digismashers goes through a 5-step process.
1. Define your goals
2. Audience targeting
3. Optimize your landing page
4. Create your ads
5. Analysis and optimize your strategy after the campaign
1. Define your goals
PPC campaigns are difficult to manage and create. To achieve success, you should map out your goals ahead of time and remain focused on them throughout the campaign. Additionally, it would help to define your cost per conversion (CPA) to know how much money to spend on a particular goal, such as a lead or sale. PPC expenses can quickly add up; it’s easy to go over budget when starting, and failing to stick with your set goals could result in negative consequences.
2. Audience targeting
You need to understand how to target your audience to optimize your PPC campaign. We should set up your AdWords campaign based on the type of users you want to reach your business. If you sell athletic shoes, you might want to target fitness enthusiasts. Although it may seem obvious that a user searching for athletic shoes would be interested in running shoes, using more specific terms such as running shoe reviews can narrow down who clicks through and ends up buying from your site.
3. Optimize your landing page
PPC is an excellent way to target people searching for your type of business. Your PPC campaign may be running, but your landing page isn’t optimized for conversions, so you might be wasting your money on clicks from people who aren’t interested in your products or services. Our team will make sure your website includes detailed descriptions of what you offer and the reasons why potential customers will be interested and make sure it is easy for them to contact you if they have questions.
4. Create your ads
Create your ads using keywords, context, and local keyword targeting. Include links and call-to-action buttons within your text ads, so users know what to do next after clicking on your ad: visit your website, make a purchase, or download an app, for example. Advanced segments help you target potential customers more effectively by filtering your ads by content viewed or time of day, as well as other criteria that matter most to you. With this feature, you can also view results from specific ad groups, campaigns, and placements over an extended period. In addition, you can bid differently on individual keywords with audience bids so that your ads reach only those who are likely to be interested.
5. Analysis and optimize your strategy after the campaign
Once your campaign has been launched, make sure to track its performance. It will help you identify what needs to be changed. If, for instance, the click-through rate on your AdWords ad is lower than what you’d like it to be, there are a few ways you can improve it. Similar ads can be added by tracking our campaign, or existing ads can be modified by adding a call-to-action or removing irrelevant details. Run split tests to find out why one of your landing pages isn’t performing as well as others, for example, so that you can tweak it so that users are more likely to complete certain calls-to-action.
Digismashers, the most trusted and hired PPC company in Kerala, offers a wide array of SEM,SEO and SMM services. For effective PPC marketing, choose Digismashers! All of your goals can be optimized for – from customer acquisition, lead generation, product sales, and website engagement, we can deliver measurable results.
As an experienced PPC agency, you can count on us to choose how much money to spend and measure performance.
